Authority
Navy, warm amber and precise layouts communicate disciplined expertise.
Independent concept project
Calder & Beam Electrical
A confident, conversion-focused digital presence for a premium electrical contractor in Greater Manchester.
- Electrical · United Kingdom
- Strategy, identity, UX and development
- Independent Forgeward concept
Selected work · Forgeward StudioConcept project
The opportunity
Make technical expertise feel clear, premium and dependable.
The concept reframes electrical services through disciplined typography, strong contrast and direct quote pathways. Residential and commercial work live within one coherent, trustworthy system.
- Market
- United Kingdom
- Scope
- Strategy, identity, UX, UI, development
- Type
- Independent concept
Design direction
Clarity
Services and sectors are structured around real customer decisions.
Action
Clear quote prompts make the next step visible without feeling aggressive.