Price follows scope, not page count alone

Pages matter, but so do strategy, custom design, copy, forms, e-commerce, integrations, CMS requirements and the quality of testing. Two five-page sites can demand completely different levels of work.

Know what your investment includes

A strong quotation should define deliverables, revision rounds, timing, responsibilities, technical standards, ownership and post-launch support. If the scope is vague, the cheap price can become expensive later.

Match the website to the stage of the business

A focused new business may only need a clear four-page website. An established operation may need deeper service pages, CMS control, proof, automation and tailored conversion pathways. Start with the real need.

Think beyond launch day

Hosting, domains, content updates, maintenance and ongoing SEO are different costs. Ask which are included, which recur and which accounts you will own before agreeing to the project.